Project Scope:  Digital Presence | Digital Marketing | PPC Campaigns | Influencer Marketing

Tagline: Crafting memories in every thread — premium school uniforms and merchandise.

Execution:
● Developed an intuitive Shopify-based website for seamless schoolwise categorization.
● Targeted parents and students via local influencer campaigns during school admission periods.
● Boosted cart value through customized upsell campaigns on alumni merchandise.